One Day Prior to Publication:
Post a poll to Facebook and Twitter with the caption:
“Hey, Rams! Football season is done for your #TxWesRams, and we are entering into playoff season for the NFL. With that in mind, how much do you like #football? Stay tuned tomorrow for a story about how students are learning about Sports Communications on campus!”
Date of publication:
Post the story to therambler.org and then post the link to Facebook, Instagram, and Twitter using the following graphic and caption:
“Have you attended the Marjorie Herrera Lewis Speaker Series on campus? The series has been going strong for five years, with students learning from sports communications professionals how to fine-tune their skills. Check out our story about it at link.linkylink”
Within a couple days of publication:
Post to at least Facebook and Twitter, and perhaps Instagram as well if engagement with the story has been high:
“How many of these presentations have you seen? Check out our story at link.linkylink for more info on the #MHLSpeakerSeries @TxWes.”
Amanda Roach 