Two Days Prior to Publication:
Post to Facebook, Instagram, and Twitter:
“Hey, Rams! We have a fun question for you today; who is your favorite superhero? Leave a comment down below and check back Friday* for the story of an on-campus #superhero!”
*Replace with date of publication.
One Day Prior to Publication:
Post a poll to Facebook and Twitter with the caption:
“This week we are on the topic of Superheroes. With that in mind, what makes a good superhero? Vote below or leave a suggestion in the comments! Check back here tomorrow to see how a real-life superhero on our campus manages being a good hero and a good student. #SuperStudents #TxWesSuperRams”
Date of publication:
Post the story to therambler.org and then post the link to Facebook, Instagram, and Twitter using the following graphic and caption:
“Cameron Bennett is set to graduate in December and is looking forward to sharing his superpowers with the world. What makes him an awesome hero? Check out his story at link.linkylink to find out! #TxWesSuperRams #Superheroes”
Within a couple days of publication:
Post to at least Facebook and Twitter, and perhaps Instagram as well if engagement with the story has been high:
“Have you checked out our feature on #SuperStudent, Cameron Bennett, yet? Cameron will be graduating soon and has impacted many students on campus during his time here. Has he impacted you? Leave your favorite story with Cameron down in the comments below!”
Amanda Roach 